Figma File

• Landing (marketing) page

• Sales flow - USE TYPEFORM

  • Progress bar at the top
  • Something like: “Who are you?”
    • Parent
    • Teacher
    • etc
  • How many students are you educating?
    • 1-10 (self-serve)
      • Student based pricing - home schools, mom and pop day care businesses
        • $25/ student / yr
      • Plan selection
    • 11-50
      • Location based pricing - school
    • 51+
      • Have Jon demo
  • What age range of kids do you teach?
    • Multi-select
    • 6 mo - 36 mo
    • 3-5
    • 5-10
    • etc.
  • What type of organization are you?
    • Do we want market segment specific landing pages?
      • Libraries
      • Daycares
      • Private Schools
        • Goddard Schools
        • Kiddie Academy
      • After-school Programs
  • When are you looking to start this program?
    • Just researching
    • By the next term
  • What are the current enrichment programs that you offer?
    • Multi-select
      • Soccer
      • Language
      • Arts
      • Etc.
  • Is there a cross-sell question for us?
  • How did you hear about us?
  • Let’s create a profile

  

  • Fields

    • First Name
    • Last Name
    • Educational Organization Name
    • Email
    • Phone Number
    • Privacy Policy
    • (Hold off on collecting address until later in the flow - will need it to send materials)

  • Show payment page

    • Schedule a call (Jon’s Tidy Cal)
    • Gain Access Now (monitor via Amplitude)
      • Go through stripe
      • Once paid, they get pushed to create a password, then login, welcome video
    • For attrition - send email via customer.io

    

    

• Alternative: Ordering flow (how many will place an order right away?)

• What does Jon go over to close the sale?

  • Fact-finding
  • Demo
    • Enroll the user like a student so they get the parent engagement email
      • Create School
      • Create Classroom
      • Add the email
  • Go over pricing
    • Curriculum
    • Materials
  • Ready to Rollout
  • Address
  • Jon to provide a link to put in credit card info (invoice)
    • Story Time Chess at School Stripe account
    • Current link from shopify: https://teachstorytime.com/products/story-time-learning-curriculum-license
      • Will need separate product pages for each curriculum
    • Press order
      • app.tst.com will take it from there